After our asset allocation strategy is defined, the next step is to populate the portfolio with the most appropriate investments including individual securities and pooled funds (collectives).
We research all investment ideas across a range of eight criteria, which analyse the underlying businesses or pooled funds. We assess risk across four key areas, which are related to meeting client requirements and our long-term approach to preserving and enhancing the value of wealth. These processes generate investment opportunities in individual equities and fixed income securities, as well as collective funds from across the whole market.
EQUITY SELECTION
Our philosophy as long-term investors is to identify high-quality global companies at attractive valuations which are strategically positioned to take advantage of some of the key mega-themes shaping our future. To do this we have a robust, repeatable process that starts with quantitative screening and ends with meeting our portfolio companies regularly. We believe this allows us to challenge our thought process continually and to identify new and interesting opportunities.
Quantitative screen
With a global universe of around 9,000 companies available to us, we aim to own the best quality companies aligned with the mega-themes of tomorrow.
We run an initial quantitative screen regularly to refine our investment universe and this focuses in on several key financial indicators, including:
— Free cash flow (FCF): We seek companies that generate strong FCF, a testament to their financial health and ability to invest in growth, pay dividends or buy back shares, thus creating value for shareholders.
— Revenue growth: We focus on firms with robust revenue growth, both at an absolute level and relative to their sector, and ideally outpacing the broader equity index too.
— Profit margins: We prefer companies with strong profit margins relative to other firms in their sector, and this is often indicative of pricing power and/or cost advantages.
— Balance sheet strength: We assess the financial resilience of companies, considering debt levels and other balance sheet indicators in relation to industry norms.
— Attractive valuations: There is no point investing in a company if all of the ‘good news’ is priced in. Good businesses only become great shares to own when purchased at attractive prices. We use a variety of different measures to ensure we don’t overpay, including FCF yield vs sector and benchmark, discount cash flow model analysis and a relative strength indicator that can highlight shares that are ‘overbought’.
Thematic analysis
Having identified those companies that meet our minimum financial requirements for investment (generally numbering around 700), our thematic knowledge and insights play a critical role in identifying catalysts that can contribute to sustainable sector growth and stock outperformance.
We have identified six mega themes that help us to identify companies that have the potential to deliver sustainable growth over the long term. This narrows our target universe further to circa. 300 names.
Qualitative Analysis
Our understanding of individual company risk comes from assessing the attractiveness of the company’s products and services and the strength of its management team. Essentially, we are trying to understand how resilient a company should be under a variety of different economic conditions and whether a company can sustainably increase its earnings over time.
This involves analysing the growth prospects of the company as laid out by the management team, as well as the competitive environment. Companies with a durable competitive advantage, strong brands or a technological edge that creates pricing power and ultimately significant market share are likely to be more predictable. These types of company should be relatively resilient in difficult market conditions, thus making them less risky from an investment perspective.
To mitigate investment risk within the portfolio, we integrate ESG factors into our stock selection process as these can have a material impact on company performance. We focus on the extent to which a company has developed robust ESG strategies and demonstrated a track record of managing its own ESG risks and opportunities.
We actively look for companies with sound financial and ESG characteristics. We use a range of external information sources which aid us on this front such as MSCI, Sustainalytics, Fitch, S&P and SASB. Amongst other things, these tools provide sustainability analysis to improve our understanding of the most important ESG issues (risks and opportunities) facing a particular company. We do not rely on third party systems, however, and our analysts and dedicated Stewardship Team conduct proprietary ESG analysis as part of their fundamental research into companies.
We review quarterly results calls and attend company ‘capital market days’ to confirm if we have conviction in company strategy.
Our combination of significant internal research resource and external research analysis (which provides a wider context and a healthy challenge to internally held views) sets us apart from many other investment firms which are heavily reliant on either the former or latter.
Overall, around 150 companies at any one time are eligible for potential inclusion in client portfolios and these represent our ‘watchlist’
Portfolio implementation
We look to blend the most attractive long term global opportunities across geographies and our mega themes with a strong firm valuation discipline to achieve a diversified portfolio of 45-60 global equities. Sector, country and currency risk are monitored to ensure diversification of risk.
Our ‘sell discipline’ kicks in when our ‘suspect screen’ identifies stocks that have both underperformed and experienced earnings and cash flow downgrades. This has proved to be a useful way of identifying structural deteriorations in investment theses, and it helps to prevent subjective attachment to investment ideas.
FIXED INCOME SELECTION
Theme-based investment
Individual ideas are generated from a blend of ‘top-down’ and ‘bottom-up’ thematic views. A list of areas from where themes are generated is included below. This is not an exhaustive list but gives a general view of how ideas are generated.
— Macro
— Sectoral
— Regional
— Supply
— Demand
— New issuance
— Regulatory issues
— Interest rate policy
Credit analysis
Quantitative analysis forms an important part of all layers of our fixed income investment process. However, our credit analysis approach is a good example of how we mix quantitative and qualitative approaches to arrive at conclusions. These decisions are primarily based on the core investment principles of the ‘four C’s plus’ model. This is a text book way of managing fixed income assets, with the added level of investment philosophy of Conviction.
The four C’s are:
— Character – Looks at management integrity, and the likelihood of repayment of loans (operating records of management are important)
— Capacity – Looks at the availability of cash-flows and assets to repay obligations
— Collateral – Looks specifically at assets offered as security as well as other assets managed by the company
— Covenants – Looks at the prospectus and how the details within that affect the lending agreement and any restrictions on the bond.
The ‘plus’ is:
— Conviction – To achieve long term above average performance, investors must think differently to the market. This may involve contrarian investing, a sceptical evaluation of orthodox thinking, patience and discipline, but ultimately a determined conviction.
Valuation
Once we have developed our themes and carried out in-depth credit analysis, we then review the current valuations of bonds in the market. This involves looking at where bonds sit on the credit curve, and at relative value trades. We also try to identify bonds that despite their weaker credit analysis score are technically too cheap. New issue markets can add an extra level of ‘alpha’ here.
From a technical perspective we use a number of techniques for buy/sell disciplines. These include ‘Fibonacci’ and ‘Bollinger’ graphs as well as ‘z-scores’ that help in the rich/cheap analysis, as well as views on outright yield and spread relative to others.