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Troy Asset Management

  • Investment Manager

Troy Asset Management is a privately owned, independent investment boutique whose aim is to protect and grow its investors’ capital over the long term. The company was established in 2000 to serve investors who shared the objective of seeking long-term absolute returns, whilst ignoring the distraction of short-term market noise and benchmarks. We conduct exceptionally thorough research, and manage concentrated, low-turnover portfolios of our best ideas. Stewardship is promoted by our risk-av

  • Based: London
  • Founded: 2000

About Troy Asset Management

Troy Asset Management is a privately owned, independent investment boutique whose aim is to protect and grow its investors’ capital over the long term.

The company was established in 2000 to serve investors who shared the objective of seeking long-term absolute returns, whilst ignoring the distraction of short-term market noise and benchmarks.

We conduct exceptionally thorough research, and manage concentrated, low-turnover portfolios of our best ideas. Stewardship is promoted by our risk-averse approach, focus on high quality, sustainable business franchises and long holding periods. Environmental, Social and Governance (“ESG”) analysis is integrated within our research.

As at 31 December 2024, Troy managed £11.2 billion of assets, in a range of multi-asset, UK equity income, global equity, and global equity income strategies. Additionally, we offer an exclusion-based ethical capability.

Charity funds offered

Available products and minimum investment by fund type.

Charity pooled fund

£1k

Minimum investment

  • Charity clients88
  • Total assets£763m
  • Discretionary

Non-charity pooled fund

  • Discretionary

Segregated mandate

£100m

Minimum investment

  • Charity clients2
  • Total assets£214m
  • Discretionary

Investment approach

Philosophy

We aim to find those rare businesses that can grow at sustainably high returns over time. Markets persistently underestimate the longevity and compounding power of such companies. Our long holding periods aim to capitalise on this.

We seek robust businesses with the ability to innovate and adapt to a changing world. Of particular interest to us are management cultures orientated to long-term outcomes.

Our in-depth research process – which integrates ESG analysis – allows us the patience and imagination to find exceptional businesses. We build conviction in companies’ ability to deliver.

With an adaptable investment process, we continually seek to raise the bar on what it takes to be an exceptional business.

Asset allocation

The Trojan Global Equity Strategy is a fully invested equity strategy.

We believe markets persistently underestimate the longevity and compounding power of those rare businesses that can grow at sustainably high rates of return over time. Our research process is designed to identify them, and our holding periods are deliberately long to exploit this inefficiency.

Our aim is to grow investors’ capital over the long term by identifying, researching and investing in companies that are:

• Competitively advantaged with hard-to-replicate assets;
• Able to grow predictably for many years to come; and
• Managed conservatively for long-term growth in value per share.

Three things set our Strategy apart:

1. Our open mindedness and adaptability. We have a very clear idea about the qualities and characteristics we are looking for in companies; however we believe it is essential to keep the lens wide in our search for them. We have strong conviction that we are living through a period of dramatic and disruptive change, the impact of which on business is profound. As investors we must embrace this change and be adaptable to it in order to capitalise on the value it creates and avoid its destructive force.

This can be observed in the portfolio through the gradual reduction of traditional consumer goods companies in favour of businesses which are at the forefront of the digital economy, including enterprise software, medical devices, consumer internet and digital payments. This has been achieved without compromising our conservative approach to valuation.

2. Our highly discerning and naturally cautious approach to investing and research. Our team-based investment process results in exceptional primary research in which our focus on the drivers of returns and growth leads us to spend time considering intangible factors such as the durability of a company’s competitive advantages and the strength of its management team. The quality of management and their ability to allocate capital efficiently is crucial and hence, an appraisal of governance factors is fundamental to what we do.

We pay particularly close attention to the risks that might permanently impair our investors’ capital. We view our investment process as an exercise in risk management and intentionally set an extremely high bar for investment candidates to overcome. As described in the previous section, we assess companies across four broad categories of business risk, financial risk, valuation risk and ESG risks and opportunities.

The discipline of the investment process is illustrated in the Strategy’s underlying financial productivity, when compared to the average company over time (using MSCI World Index NR (GBP) as a benchmark).

3. Our approach to valuation. Having identified and researched companies, valuation is the mechanism by which we handicap the opportunities. We view valuation as more of an art than a science and, as described above, we work towards approximate rather than precise values. We see this approach as a tenet of how we invest and an advantage over those investors who apply false precision to long-term investing.

We believe it is essential to take a step back from the hyperactivity and noise inherent in capital markets. The longer the time horizon, the harder it is to project measurable outcomes accurately, and the more likely the inefficiencies we seek will emerge. Our valuation work is grounded in absolute rates of return and it is sensitive to the comparison of businesses with differing characteristics. It is also naturally conservative in its insistence for high current levels of free cash flow that are supported by sound balance sheets.

Through careful selection, the weighted average free cash flow yield for the Strategy (as a cash flow-based proxy for valuation) has remained broadly in line with that of the MSCI benchmark (excluding Banks) since inception, despite the Strategy having an optically higher earnings-based valuation multiple.

Allocation decisions

Direct equity investments through an in-house fund.

Risk management

Troy’s Investment Team manages investment risk on a day-to-day basis. In analysing companies, we seek to avoid the common errors that frequently lead to permanent impairment of capital, specifically:

1. Business Risk

• Strict focus on high quality businesses
• Integration of ESG risk analysis
• Alignment with long-term management
• High recurring revenues and low economic sensitivity
• Wide diversification by geography, category and price point

2. Financial Risk

• Low leverage
• High conversion of profit to cash

3. Valuation Risk

• Focus on cash flow yield

4. ESG Risk

Risk management and monitoring is conducted on a bottom-up basis continually with the analysis of material ESG risks integrated within our research process. Owning high quality companies at reasonable prices is integral to the management of investment risk. We know the companies in which we invest well. We monitor concentration risk across portfolios and manage stock specific risk. We hold for the long term, and avoid trading the portfolio actively with the attendant costs and risks.

In addition to this team-based approach to the management of investment risk, we have a dedicated Head of Risk & Analytics who not only feeds portfolio management information into the Investment Team and CIO, but also reports directly to our COO, and sits on Troy’s Risk Management Committee (RMC). This Committee, which meets quarterly, is chaired by Francis Brooke, the Vice Chairman of Troy, and is responsible for the governance and oversight of risk within the Firm.

In fulfilling its duties, the Committee considers all aspects of risk that may pose a threat to the running of the funds or the Firm itself; including investment risk, market risk, liquidity risk, operational risk, concentration risk, outsourcing risk and regulatory risk. Additionally, the Trade Oversight Committee (TOC) meets quarterly to review execution performance for all asset classes and provide effective challenge and governance of the execution process.

Example performance

Troy Global Equity Strategy Performance:
1 Year: -1.2%
3 Year: 19.9%
5 Year: 41.4%

Charity team

Designated charity team
No
Remote working
Yes. Troy’s remote working set up allows for adequate business continuity.

12

We believe that Troy’s cautious investment approach and emphasis on protecting and growing investors’ assets over time is particularly well suited to the needs of charities. We have a long history of managing assets for charities and foundations (c.£750m of assets under management on behalf of a number of charities of varying sizes). The Fund has a dedicated ‘S’ Share Class exclusively for registered charities, with an annual management fee lower than the ordinary shares. Troy has a long history of supporting charitable causes. Troy’s financial support for charitable causes amounted to £425,000 in 2023, and over £2.4m since 2011.

Ethics & ESG

Offers ethical investing
Yes

Yes. Troy's ethical fund range apply a negative screening in accordance with its published Ethical Exclusion Criteria in relation to fossil fuels, gambling, alcohol, high interest rate lending, pornography, tobacco and certain types of armaments. The Fund Manager is responsible for the implementation of the screening process by utilising Moody's ESG Solutions (previously Vigeo EIRIS) which provides us with research and analysis for monitoring the behaviour and activities of our holding companies. The negative screens are predominantly based on revenue thresholds and are not impacted by valuation or other factors.

Operations & service

Administration
Link Fund Administrators (appointed by the Fund's ACD Waystone)
Onboarding
Accounts are opened with our Fund Administrator. This would require the completion of an Application Form and requests may be made by the Fund Administrator for further documentation to satisfy their due diligence obligations. A member of our Investor Services Team at Troy will be on hand to help liaise with our administrators and assist with the process. Once the Application Form has been completed and the requested due diligence provided, the account setup and placement of the investment can follow within a few days.
Ongoing advice
Troy does not provide investment advice

Custody

The Bank of New York Mellon SA/NV is the Custodian and Bank of New York Mellon (International) Limited is the Depositary.

Get in touch with Troy Asset Management

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